Real-world business experience, shared honestly.
Business advice from someone who’s built, led and taken the hits. No theory. Just real-world thinking that helps you make better decisions.
Built on experience, not opinion.
Most business advice sounds good on paper. Very little of it stands up in the real world. Everything here comes from actual experience — building businesses, making decisions under pressure, getting things wrong, and learning what works.
Books
Practical, no-nonsense business books written from real experience — not theory, not hype.
Course
An in-person, reality-driven course designed to challenge thinking and improve decision-making.
Mentoring
Direct access to honest advice, commercial perspective, and real-world experience when it matters most.
The Business Reality Check
A Straight-Talking Workbook for Anyone Thinking About Starting a Business
If you're thinking about starting a business, this is where you start.
No hype. Just a clear look at what you're stepping into and the decisions that will shape the outcome.
Books that tell you what actually happens.
No jargon. No recycled advice. Just straight-talking insights you can actually use.
The Business Reality Check
A Straight-Talking Workbook for Anyone Thinking About Starting a Business
A straight-talking workbook for anyone serious about starting a business.
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Growing One Customer at a Time
Every Customer Counts!
Real growth isn’t a hack. It’s built one customer at a time.
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Everyday Business Growth
Business Without The Bull
Commercial thinking without the buzzwords.
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So You Want To Start A Business?
Brace Yourself.
Brace yourself. A no-nonsense look at what it really takes.
View on AmazonSelf Employment Reality Check
What self-employment actually looks like — not the version you see online.
They’ve seen the highlight reel. Not the pressure, the decisions, the uncertainty, or the reality of building something from nothing.
This course is designed to fix that.
Who it’s for
- • People thinking about starting a business
- • Early-stage business owners
- • Those feeling unsure or overwhelmed
- • People who want the truth, not hype
Who it’s NOT for
- • People looking for quick wins
- • People who want motivation only
- • People who won’t take action
What you’ll understand
What changes after this
You stop guessing.
You understand what you’re stepping into.
And you start making decisions with clarity instead of hope.
Delivery & Investment
This course is delivered in person to small groups of between 10 and 20 people.
Pricing is structured on a per-head basis, allowing organisations and groups to get real value from a shared learning environment.
If you’re looking to run this within your organisation, team, or network, get in touch and we’ll structure it properly.
Ideal for
Outcomes for organisations
Mentoring for owners who want straight answers.
This isn’t coaching. It’s not theory. It’s not motivational talk. It’s commercially grounded thinking from someone who’s built businesses, made decisions under pressure, and learned what actually works.
What you get
Who this is for
- • Business owners already trading
- • People feeling stuck, scaling, or making bigger decisions
- • Owners wanting clarity, not more noise
- • People open to being challenged
Who this is not for
- • People looking for hype or motivation
- • People wanting shortcuts
- • People who won’t act on advice
How it works
- • Initial call to understand your situation
- • Ongoing 1–1 support monthly or project-based
- • Direct access between sessions when needed
Real outcomes
Apply to work with me
This is selective. Not everyone is a fit.
This is not low-cost, high-volume mentoring. It’s focused, commercially driven support for business owners who value clarity and results.
If it’s a good fit, you’ll hear back to arrange an initial conversation.
A direct route to the right conversation.
No generic waffle. Tell me what you need and I’ll point you in the right direction.
Best reasons to get in touch
- • You want mentoring and need clarity on fit
- • You want to discuss the course
- • You want to ask about the books
- • You’re exploring speaking or workshop opportunities
Start the conversation
Whether it’s a book enquiry, course interest or mentoring application, this is where the relationship starts.